Course Overview

Digital Marketing

Curriculum

  • Month 1: Fundamentals of Digital Marketing (Weeks 1–4)

    • Objective: Build a strong foundation in digital marketing principles and tools. 

      Week 1: Introduction to Digital Marketing

      • Day 1: Introduction, Importance, Scope
      • Day 2: Marketing Channels: Online vs Offline
      • Day 3: Customer Journey & Buyer Persona
      • Day 4: Website Basics: Domains, Hosting, CMS
      • Day 5: Basics of SEO
      • Day 6: Mini Project: One-page website with basic SEO

      Week 2: Content Marketing

      • Day 7: Content Marketing Overview
      • Day 8: Blogging & Article Writing
      • Day 9: Video Marketing Basics
      • Day 10: Visual Content: Infographics & Images
      • Day 11: Content Strategy & Calendar
      • Day 12: Mini Project: Publish a blog + supporting visuals

      Week 3: SEO

      • Day 13: On-Page SEO: Titles, Meta, Headers
      • Day 14: Keyword Research & Tools
      • Day 15: Off-Page SEO: Backlinks, Guest Posting
      • Day 16: Technical SEO Basics
      • Day 17: Local SEO
      • Day 18: Mini Project: Optimize website/blog for SEO

      Week 4: Social Media Marketing Basics

      • Day 19: Overview of Social Media Platforms
      • Day 20: Facebook Marketing
      • Day 21: Instagram Marketing
      • Day 22: LinkedIn Marketing
      • Day 23: Twitter/X Marketing Basics

      • Day 24: Mini Project: Build social media presence

         

  • Month 2: Intermediate Digital Marketing (Weeks 5–8)

    • Objective: Learn advertising, email marketing, analytics, and marketing tools. 

      Week 5: PPC & Google Ads

      • Day 25: Introduction to PPC & Google Ads
      • Day 26: Keyword Selection for Ads
      • Day 27: Creating Google Search Ads
      • Day 28: Google Display & Shopping Ads
      • Day 29: Measuring Campaign Performance
      • Day 30: Mini Project: Run demo Google Ads campaign

      Week 6: Email Marketing & Automation

      • Day 31: Introduction to Email Marketing
      • Day 32: List Building & Segmentation
      • Day 33: Designing Email Campaigns
      • Day 34: Automation & Drip Campaigns
      • Day 35: Analyzing Email Campaigns
      • Day 36: Mini Project: Send demo newsletter

      Week 7: Analytics & Marketing Metrics

      • Day 37: Google Analytics Overview
      • Day 38: Understanding Traffic Sources
      • Day 39: User Behavior & Conversion Tracking
      • Day 40: Marketing KPIs
      • Day 41: Data Interpretation
      • Day 42: Mini Project: Analyze website traffic & write insights

      Week 8: Social Media Advertising

      • Day 43: Facebook Ads Manager Overview
      • Day 44: Creating Campaigns & Ad Sets
      • Day 45: Instagram Ads
      • Day 46: Retargeting & Custom Audiences
      • Day 47: Analyzing Social Ads

      • Day 48: Mini Project: Run demo social media ad and record metrics

         

  • Month 3: Advanced Digital Marketing & Capstone Project (Weeks 9–12)

    • Objective: Master advanced strategies, funnels, and create a full digital marketing project. 

      Week 9: Advanced SEO & Content Strategy

      • Day 49: Advanced On-Page SEO Techniques
      • Day 50: Advanced Off-Page SEO & Link Building
      • Day 51: Content Marketing Funnel
      • Day 52: Blog Strategy & SEO Writing
      • Day 53: Video SEO & YouTube Optimization
      • Day 54: Mini Project: Build content plan + publish optimized content

      Week 10: Conversion Rate Optimization (CRO)

      • Day 55: Introduction to CRO
      • Day 56: A/B Testing
      • Day 57: Call-to-Action Optimization
      • Day 58: UX/UI Basics
      • Day 59: Funnels & Lead Generation
      • Day 60: Mini Project: Create landing page with CRO improvements

      Week 11: E-Commerce & Affiliate Marketing

      • Day 61: Introduction to E-commerce Marketing
      • Day 62: Product Listing Optimization
      • Day 63: Affiliate Marketing Basics
      • Day 64: Influencer Marketing
      • Day 65: Paid E-commerce Campaigns
      • Day 66: Mini Project: Optimize product pages + campaign draft

      Week 12: Capstone Project

      • Day 67: Project Planning
      • Day 68: Website Setup & Content
      • Day 69: SEO & Social Media Setup
      • Day 70: Paid Campaign Setup
      • Day 71: Analytics & Reporting

      • Day 72: Final Presentation & Submission